### Introduction
In today’s data-driven marketing environment, collecting timely and actionable feedback from your email campaigns is crucial. Marketers often struggle to efficiently gather and process responses from customer surveys embedded in marketing emails. Manually tracking responses, exporting data, and following up consumes valuable time and resources.
This article presents a robust and scalable automation workflow that integrates Typeform—a leading platform for building engaging forms and surveys—with n8n, a powerful open-source workflow automation tool. This setup automatically collects feedback submitted via marketing emails, organizes it in Google Sheets, and notifies your team on Slack for swift action.
### Who Benefits?
– Marketing teams seeking quick, automated feedback collection from campaigns
– Automation engineers building marketing operations workflows
– Operations specialists tasked with reporting and data consolidation
### Problem Addressed
– Manual retrieval and aggregation of marketing feedback
– Disparate data sources leading to reporting delays
– Lack of real-time alerts on feedback submissions
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## Tools and Services Integrated
– **Typeform:** Customer survey form embedded or linked in marketing emails
– **n8n:** Automation workflow orchestrator
– **Google Sheets:** Centralized storage of feedback data
– **Slack:** Instant notification channel for marketing teams
—
## Workflow Overview
**Trigger:** New Typeform submission
**Actions:**
1. Parse feedback data from the Typeform submission
2. Append feedback as a new row in a designated Google Sheet
3. Send formatted notification message with key feedback points to a Slack channel
### High-Level Flow
Typeform → n8n webhook trigger → Google Sheets append → Slack notification
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## Detailed Technical Tutorial
### Prerequisites
1. **Typeform account** with a published feedback form
2. **n8n instance** (self-hosted or cloud)
3. **Google account** with Google Sheets access
4. **Slack workspace** and channel for notifications
5. API credentials for connecting Google Sheets and Slack within n8n
### Step 1: Prepare Your Typeform Feedback Survey
If you haven’t built your survey yet:
– Go to Typeform, create a new form with feedback questions relevant to your marketing campaign (e.g., satisfaction rating, comments, NPS)
– Publish the form and get the public link to use in your marketing emails
### Step 2: Set Up n8n Webhook to Receive Typeform Submissions
1. In n8n, create a new workflow.
2. Add the **Webhook** node. Configure:
– HTTP Method: POST
– Path: `typeform-feedback`
3. Save the workflow; note the webhook URL.
### Step 3: Configure Typeform to Send Responses to n8n Webhook
1. In your Typeform workspace, open your feedback form.
2. Go to **Connect** > **Webhooks** (under Integrations).
3. Add a new webhook with the n8n webhook URL from Step 2.
4. Enable the webhook. Now, every form submission triggers an HTTP POST to your n8n endpoint.
### Step 4: Parse Typeform Submission Data in n8n
1. Add a **Function** node connected to the Webhook.
2. The goal is to extract relevant answers from the raw payload.
Example JavaScript in the Function node:
“`javascript
const fields = items[0].json.form_response.answers;
const parsed = {};
fields.forEach(answer => {
const type = answer.type;
if(type === ‘text’) {
parsed[answer.field.ref] = answer.text;
} else if(type === ‘choice’) {
parsed[answer.field.ref] = answer.choice.label;
} else if(type === ‘number’) {
parsed[answer.field.ref] = answer.number;
} else if(type === ‘rating’) {
parsed[answer.field.ref] = answer.number;
}
// Add other types as needed
});
return [{json: parsed}];
“`
3. Adjust field references (`answer.field.ref`) to match the form’s question refs in Typeform (found in form builder).
### Step 5: Append Feedback to Google Sheets
1. Add the **Google Sheets** node after the Function node.
2. Choose **Append** operation.
3. Select your spreadsheet and worksheet where feedback will be stored.
4. Map the parsed answers from the Function node to corresponding columns.
Example columns:
– Timestamp
– Satisfaction Score
– Comments
– NPS (Net Promoter Score)
– Email (if collected)
5. Save credentials for Google API if not already done.
### Step 6: Send Slack Notification
1. Add the **Slack** node connected to the Google Sheets node.
2. Choose **Send Message** operation.
3. Pick the channel your marketing team monitors.
4. Compose a message template using expressions from previous nodes, e.g.:
“`plaintext
New feedback received:
– Satisfaction: {{$json[“satisfaction_score”]}}
– NPS: {{$json[“nps_score”]}}
– Comments: {{$json[“comments”]}}
Check the full dataset in Google Sheets.
“`
5. Authorize Slack API access in n8n as needed.
—
## Tips for Robustness and Error Handling
– **Validate input:** Use a Function node or conditional checks to handle unexpected or missing fields gracefully.
– **Retry logic:** For critical nodes (Google Sheets, Slack), configure retry attempts in n8n to handle temporary API failures.
– **Logging:** Use the Set or Function node to log raw data and errors to a centralized log file or database.
– **Secure webhook:** Protect the n8n webhook with authentication if possible, or restrict IP ranges.
– **Data sanitization:** Clean text inputs to prevent injection issues or formatting problems in Sheets/Slack.
—
## Scaling and Adaptation
– To gather feedback from multiple campaigns, include a campaign identifier in the Typeform and store it.
– Extend notifications by integrating email alerts or posting summaries to dashboards (e.g., Databox, Power BI).
– Use n8n’s scheduling or polling triggers if you prefer batch processing instead of real-time.
– Enhance Google Sheets storage by applying formulas or integrating BigQuery for analytics.
—
### Summary
This guide demonstrated how to seamlessly automate the collection of marketing email feedback using Typeform and n8n. From capturing submissions via webhook to logging data in Google Sheets and alerting your team via Slack, this workflow saves time and increases responsiveness. Implementing these steps equips marketing and operations teams with fast, actionable customer insights with minimal manual effort.
—
### Bonus Tip
For even more engagement, embed personalized survey links in emails using merge tags and track submission source by passing metadata via hidden Typeform fields. Then, extend your n8n workflow to segment feedback by user attributes automatically.